Facebook, love it or hate it, pretty much everyone has an account on there. I’ve had a Facebook page specifically for my blog on there since about 2013 and still use it now. With the rise of other social media platforms like Twitter and Instagram, I’ve noticed that more and more people have stopped posting on their blogs Facebook page or simply don’t have one at all. With those things in mind, you might wonder if it’s beneficial for your blog to have it’s own space on Facebook, so today I’m going to be discussing the pros and cons of having a Facebook page for your blog.
In June 2017, it was recorded that Facebook had 2 billion monthly active users*, that’s almost a third of the population of the planet. Of course, unless you’re a Kardashian, You’re probably not going to be able to reach every single user on the platform, but it’s the largest social media platform on the internet, so you do have a higher chance of reaching the right people(your target audience). Compared to many, my Facebook page is very small, racking up 672 likes, but the people that “like” my page are my target audience. This means that every time I share a new blog post to my Facebook page, those people that are interested in my content will click through to my blog. Of course, due to the algorithm it’s impossible to ensure that every single person who has liked your page will click on your blog link, but Facebook is one of my highest refers to my blog for traffic!
Time. Most bloggers will tell you that time is precious. My most valuable time is spent writing out blog posts, coming up with content ideas and shooting photos, but there are also many hours of scheduling content to be shared across social media. Of course, this is an important step in blogging if you want your content to be seen, but it does take up a lot of time, and if you have another social media page to run, yup you guessed it, you’ll need more time to manage it. With using WordPress, I can automatically fire out links to new blog posts across my platforms, but I still need to take time to respond to comments, engage with my audience and schedule other posts to my Facebook page to keep my readers interested between new blog post days.
You already have a personal Facebook page on which you chat and share photos with your family and friends, but now that you’ve started your blog Facebook page, you can share it with all those people you already know in real life too! I’ve read many comments from people all over the internet in my years blogging, of people stating that they are too afraid to share their blogs with their friends and family in fear of judgement. I have just two things to say on this matter. Firstly, if someone wants to judge you negatively for having a creative outlet, let them! It won’t ruin your blogging journey(at least, you definitely shouldn’t let it!) Secondly, I have never had a family member or friend vocally be negative about it, in fact it’s always been the complete opposite!
In recent months, Facebook has focused heavily on encouraging it’s users to pay for ads to reach more people. If you’re familiar with Facebook or Instagram analytics, you’ll be familiar with seeing your number of people “reached” decline. Of course, this is frustrating and one way to increase your reach is to pay for these posts to be boosted by Facebook, but this of course costs hard earned cash with no 100% guarantee that it will reach the high number of people that Facebook promises it will, nor will it guarantee conversions to blog readers. I have used the ads function on Facebook a handful of times and I’ve honestly never been overly impressed with it for the money that I’ve spent.
Facebook has it’s own analytics, and this can be a really great insight to learn about what your readers like, how they view your content and what other content they enjoy. On each post you can view likes and shares, post clicks and link clicks and the number of people who saw your post on their Facebook feed. On your insights tab you can also see things like weekly page views, new page likes/page growth, video views and loads more! It’s very similar to Google Analytics so if you’re familiar with the basics of that then you’ll be able to work yourself around Facebook insights no problem.
Overall, I do recommend having a Facebook page for your blog as the pro’s heavily outweigh the cons. Do you have a page for you blog on Facebook? If you like, you can find and “like” Love, Maisie on Facebook here.